With sales surpassing US$6 billion in 2020, China-based online fashion company Shein may be the most visited and lucrative fashion site in the world. But early this month, it was sued by the famous Dr Martens boots maker Airwair International for allegedly infringing their trademark and selling counterfeit products on its website. Shein denies the claim and insists it has “deep respect” for artists and designers. This dispute shows that the consumer shift to e-commerce has prompted brands to vigilantly protect their reputations online, and IP assets cannot be neglected.
If you are an e-commerce entrepreneur, here’s what you need to know:
✔️How do you safeguard your products and brands against counterfeiters on e-commerce platforms?
✔️ Are you possibly violating others’ IP rights?
Join us in our upcoming webinar to learn more about how to tackle the ever-escalating IP issues in e-commerce. See you there!
IP Rights in E-Commerce: What You Need to Know
📅 1 July 2021
⏰ 3:00pm – 4:00pm MYT
Registration link: https://bit.ly/MaGICWebinar20
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