[The Petri Dish] Generics vs Patented Drugs
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Inventions That Changed How We Experience Music
By Joel Cheong Imagine Darth Vader appearing onscreen without “The Imperial March” or Mario jumping around without his musical theme. Life would be a lot less colourful without music. In keeping with this year’s World IP Day theme of “Get Up, Stand Up. For Music,” let’s take a look at how three inventions changed the
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IP in Music: Shake Your Money Maker
By Rebecca Chong “Seems like everybody’s got a price, I wonder how they sleep at night when the sale comes first and the truth comes second…” – Jessie J quite aptly describes the music industry in the 21st century in that opening line from her massive hit, “Price Tag”. Traditionally, artists assign the copyright of their
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[BFM] Marketing Mojo: How to Select an Awesome Trademark
Trademarks, as we know, are the face of any brand. Naturally, something so prominent needs to be chosen carefully, lest the brand or business be stuck with an unfortunate trademark. On this BFM89.9 Marketing Mojo podcast, Vincent Teh, Assistant Manager of the Trademarks & Designs Division at KASS, shares the art of selecting the best
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Government Says Thanks
The Goods and Services Tax Act 2014 came into force in Malaysia on 1 April 2015, bringing with it some good news and some not-so-good news. The GOOD News The Goods and Services Tax (“GST”) will replace the Service Tax that was already in place in the service industry. Fortunately, the GST is 6% which
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Innovation is now SEXY
By Geetha K. Twenty years ago, the word “innovation” was not used as much as it is today. Not just in Malaysia but worldwide. As countries enter into recession and competition gets stiffer, companies are constantly being asked to innovate. Positions such as Chief Innovation Officer (Xerox®), Global Innovation Strategy Lead (PwC®), Global Product Innovation
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[Malaysian Indian Business] Kickstarting Your Startup
By Geetha K These days, we can’t go anywhere without seeing a McDonald’s® or Starbucks®, and while it may be difficult to imagine – they were once start-ups too. The former began as a single burger store in Illinois, USA and has since ballooned to a massive 35,000 outlets in 119 countries. Starbucks® Coffee, meanwhile,
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