Events

[6 April 2021] Coffee & Law: How to Create a Strong & Awesome Trademark

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Your trademark is the face of your brand—it is usually the first thing your customers see. It will remain in their minds long after they have seen your promotional efforts and experienced your product or service. But how do you select an amazing trademark that not only lingers in your customers’ minds but promotes referrals and is strong enough to […]

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[4 March 2021] Special Virtual Event: International Women’s Day 2021 – Innovating into the Future

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In conjunction with the upcoming International Women’s Day, KASS, in collaboration with the 30% Club, is inviting you to a virtual celebration of women leaders! Join our amazing speakers: Prof Dr. Rofina Yasmin Othman FASc | Associate Vice Chancellor (Industry & Community Linkages), University of Malaya Dr. Anusha Subenthiran | General Practitioner at Clinic Genga / Founder

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[29 JANUARY 2020] FREE WEBINAR on IP Rights in E-Commerce: What You Need to Know

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Online marketplaces are ideal for brand owners to do business in a cost-effective way. In 2019, even before COVID-19 hit, the internet economy in Southeast Asia hit the US$100 billion mark in gross merchandise value, a nearly 40% increase compared to 2018. As more people shop online during this pandemic, counterfeit goods will also follow!

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[20 JANUARY 2020] FREE WEBINAR on Franchising: The Best Business Model POST-COVID?

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If you missed one of our most popular webinars last year on why franchising is the best business model moving forward, we’re bringing it back just for you! Join us this Wednesday to discover: ✅ Why franchising is the best way to expand without using your own capital ✅ Differences between licensing and franchising ✅

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[14 JANUARY 2020] FREE WEBINAR on Patent Rights Beyond Malaysia: The Way Forward

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After all that blood, sweat and tears, you’re finally ready to file a patent for your new innovation or technology – but besides Malaysia, where else should you obtain a patent? What is the most efficient route to go about obtaining patents in other countries? Should you file in other countries? Join us in our

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