KASS International and Millennium Associates cordially invite you to a talk on “Growing Your Business: Insights on Innovation and Branding”. Join us to pick up tips on how to:
Identify innovations critical to your business. Cut costs by making use of available information worldwide;
Differentiate marks, create a strong trademark and obtain rights to the mark globally;
-Build a strong and successful brand for your company, product or service. Learn about global brands that came from small beginnings and reinvented their brands into today’s icons. Discover how brand-building has changed in today’s world where fortunes and reputations are formed in real-time.
Date : 15th December 2009
Time – 2p.m. – 5p.m
Venue : Toledo (Level M2), Melia Hotel, No 16, Jalan Imbi, 55100, Kuala Lumpur
Fee: RM 100 per person
Programme Schedule:
Session 1
2.00 – 2.30 p.m. : From Physical Assets to Knowledge Assets – How Product and Service Innovation are Vital for Business Survival
2.30 – 3.00 p.m. : On Your (Trade)Mark, Get Set, Go! – Tips on Creating a Successful Brand and Protecting It in the Marketplace
3.00 – 3.30 p.m. : Q&A, Tea/Networking break
Session 2
4.00 – 4.45 p.m. : Building a Brand – Starting Small, Growing Global
4.45 – 5.00 p.m. : General Discussion & Closing
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