By Jamieson McKinnon
A logo is an important aspect of a business’s makeup, and plays a critical role in promoting public recognition and visual awareness of a company. Whilst designing a logo may not initially be a top priority, it is a vital tool that can help businesses stand out from the crowd in a competitive market.
A logo is quintessential to how a business markets itself and its values; and helps establish the identity consumers associate with a brand. If designed effectively, it can immediately lead to increased marketing and sales success.
Top 5 Reasons why logo design is important
1. Generates a Strong First Impression
A business’s logo is often the first matter a consumer will interact with when finding and assessing a business and its products. Accordingly, it is imperative that a logo is distinctive and attracts attention, as it will help ensure consumers remain engaged with a business from the start.
2. Establishes Brand Identity
A well thought out logo is necessary to establish the foundation of a business’s core values and role. It sends a clear message of your brand’s story, and allows consumers to easily identify how the business’s product or service will benefit them. Having a strong brand identity helps you visually differentiate from competitors and build brand affinity in the consumer’s mind.
3. Enhances Consumer Loyalty
A well-designed logo promotes consumers to establish a positive association towards a business. A distinctive logo helps garner trust and devotion towards a product/service, and encourages consumers to continually purchase from the business despite competitor pressure.
4. Improves Brand Recognition
An effective logo improves consumers’ ability to identify a business’s product or service just by viewing it. This instant recognition of a logo is essential for customers to remain familiar with a product or company, and can boost their loyalty towards a business. This enhanced brand recognition is critical to ensuring businesses grow their sales and market share.
5. Acts as a Competitive Point of Difference
Finally, a unique logo allows a business to distinguish itself from competitors and drive a key message. It outlines to consumers what you can provide them, which competitors cannot match. A powerful logo ensures a business stands out against the crowd, whilst representing its core role and mission.
Why a Logo should be registered as a Trademark:
Registering a logo as a trademark immediately strengthens a business’s intangible assets. It is an extremely valuable action to undertake because as a business grows, the logo will remain their exclusive property to utilise within the marketplace. Trademarks are extremely important to businesses as they are an enduring asset that protects the hard work of creating a recognisable brand. It provides certainty that the right to use the logo remains exclusive to the business, and guarantees that competitors are unable to derive unfair success from existing reputation. This prevents other traders from deceiving customers through copying a logo; and ensures the owner reaps the financial rewards stemming from the logo’s familiarity within the marketplace.
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